Success Stories: Websites

"We sell big sponsorships on JibJab directly but the bulk of our display inventory is run through ad networks. It's critical for us to optimize our inventory among the ad networks we work with and the Rubicon Project has helped automate that process."

"Our ad sales program started with pure text-link ads. Shortly after we developed our first ad network relationship, it was immediately evident how complex it is to manage multiple networks. Trying to do it manually yielded solid returns, but we knew we could improve them. the Rubicon Project technology automated the optimization of our ad inventory so our key salesperson could focus on selling, not optimizing."

“the Rubicon Project has proven to be a valuable partner by providing a solution to effectively monetize the excess inventory generated via our publishing sites. The single reporting interface, robust reporting and...

"We started adding new networks to fill the defaults and we developed our own solution that didn't work very well. Every month we were trying to tweak and optimize, calculating and juggling the eCPM, which is a pain. the Rubicon Project is now doing that for us daily or hourly. Also, the personal feedback and handling we get is incredible. We are used to dealing with companies where you send them an email and a week later you get a form response. With the Rubicon Project, we send an email and get one back in hours."

“I don't want to be stuck with one ad network, I want to have software to display ads from various networks with the simplicity and efficiency of the Rubicon Project.”

"I heard about the Rubicon Project while reviewing an ad networks forum pages. After some research, we decided to give it a shot, with limited expectations because we felt our eCPM was at a very healthy rate. In two months we've experienced a 25% eCPM increase. On top of that our assigned team has proven extremely knowledgeable and very responsive. We've found the technology to be time saving, and useful in the discovery of new monetization opportunities. In the battle to stay current with ad network trends, The Rubicon Project has proven to be a valuable ally."

"I had tried a slew of ad networks before signing up with Rubicon. Ultimately, there were too many to manage, and I ended up focusing most of my traffic on one or two. Rubicon helped prioritize and manage all the ad networks and show the best performing ads form the best performing networks. In the first two weeks, the CPM on my site jumped 15%. We are an advertising based site, and that type of rapid increase is really valuable."

“As a solo web developer, it's sometimes hard for me to find the time to manage my advertising inventory. Sure, I can try to log into the half-dozen or more networks every day to monitor my performance, manually adjust the priority of those ads on my website, and so on, but it's a huge pain. The Rubicon Project is just a tidy, simple solution to that problem. Even if I did spend hours a day manually handling my advertising, I think I'd still come out on top with the Rubicon Project, thanks to their analysis and their algorithmic approach.”