NO SLOW ADS

the Rubicon Project is committed to leading the industry in serving speed monitoring and reliability. Take a look at our current SmartMatch™ serving speed.

Our unique vantage point in the online advertising market enables the company to act as an ad speed “traffic cop.” Specific measures to maximize revenue potential and minimize risk for publishers include:

• Monitoring: the Rubicon Project’s ad performance system checks in with ad network servers more than 86,000 times daily from 18 cities
• Predictive Measurement: Current monitoring activity generates 2.5+ million measurements per month, used to better predict network performance
• Alerts: An automatic alert mechanism flags sub-par speed performance and immediately pauses network ad serving tags
• Protection: Account managers proactively trouble-shoot performance issues with networks until they are solved to the publisher’s satisfaction
• Geographic Isolation: If Network X has a serving hiccup in Billings, Montana, the Rubicon Project can pause ads that network is serving to that region while allowing the network to continue serving other areas

Slow-serving ads tarnish a user’s experience and result in brand damage and lost revenue. If a site has delayed tags even 5% of the time, that quickly adds up to hundreds of thousands to millions of dollars in lost revenue each year. Alleviating this pain for our customers is part of the Rubicon Project's comprehensive Brand Protectection solution.

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