Optimize Your Inventory. All of it.

the Rubicon Project pioneered Ad Network Optimization in early 2008 to help publishers maximize revenue on their unsold inventory. The result? A long list of major media companies (here are just a few) who rely on us as partners in inventory optimization. Today, the Rubicon Project optimizes not only unsold inventory through ad networks, but all non-guaranteed inventory sold by and for premium publishers.

SmartMatch™ technology

The core of our optimization is patent-pending SmartMatch™ technology. The task of SmartMatch™ technology, and the expert yield managers, pricing analysts and engineers who set its course, is to get the most from every ad network and tag, in order to deliver the most for every site and user. Thousands of inputs about each publisher, site, user, network and tag are fed into the SmartMatch™ optimization algorithms to achieve this goal.

the Rubicon Project's patent-pending SmartMatch™ technology:

• Intelligently profiles every request to match an impression with the optimal sales channel partners
• Delivers real time access to the most effective funding sources 
• Algorithmically pairs sales channels with sites and audiences based on 26 certification points/factors

DEFAULT KILLER™ TECHNOLOGY

Default Killer™ optimizes by stopping unpaid default ads in their tracks - and assuring replacement with a high-paying alternative.

• Dynamically maximizes every impression with a paid ad from an ad network or other sales channel partner
• Eliminates static daisy chaining rules 
• Minimizes unpaid house, PSA and other default impressions

Our unmatched optimization technology and pricing expertise ensure that the highest price is paid on all non-guaranteed impressions -  and more money for your advertising business.

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