More Layers than a Birthday Cake

the Rubicon Project doesn't just optimize your inventory. We also add layers upon layers of value for higher rates across all non-guaranteed inventory for our premium publishers.

Data Intelligence

The successful pairing of data about sites and users with the huge volume of premium publisher inventory optimized by the Rubicon Project creates unparalleled pricing intelligence. Know a little about a user? Get a little revenue for an ad impression served to them. Know a lot about a user, based on their demography, geography and behavior across thousands of websites? See dramatically higher rates in return.

the Rubicon Project has created an open platform for data integration, into which a growing number of third-party data providers have plugged in. Each new data source adds value to your inventory and audience - and so with each new data partnership we forge, your rates increase.

Strategic Inventory Packaging

the Rubicon Project has a large team focused on packaging premium publishers' inventory for ad networks, audience representatives and other sales channels. Packaging inventory and audience is another way the Rubicon Project ensures premium publishers get premium rates. Our data and pricing intelligence gives us unique perspective on the value of your audience; our Development team works with ad networks and audience representation firms to deliver all that value to your bottom line.

This is the tip of the iceberg. Get in touch and we'll let you in on all the ways the Rubicon Project adds value to premium publishers' inventory. If you ask nicely, we might even send along a cake to prove our point.

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