February 1st, 2012
Devan Fearman
Michael Wolff, Willy Wong and Randall Rothenberg among list of speakers We’re excited to announce the agenda for the inaugural Rubicon Project Real Time Trading Summit (#RTTS12) in New York City at the Hudson Hotel. #RTTS12 will convene leaders from across the advertising ecosystem to discuss and reveal the opportunity in automated ad trading for [...]
January 18th, 2012
Frank Addante
This week Forrester Research, Inc. named the Rubicon Project a leader in the field of sell-side ad technology platforms in their January 2011 report, The Forrester Wave™: Sell-Side Platforms, Q1 2012, giving us, among other accolades, a 5.0 in Implementation & Performance and 5.0 in Malware & Ad Quality Protection. The highest score possible in [...]
February 2nd, 2012
Courtney Chapman
Lead411, a go-to website for important industry data, has awarded the Rubicon Project as being one of the “Hottest Companies in Southern California”. For this award, fast growing privately held companies throughout the Los Angeles, San Diego and Santa Barbara area with a focus in Software, Wireless, Internet, Hardware or Media Industry were up for [...]
January 18th, 2012
Saata Bangura
When Saata Bangura (Manager, Demand Ad Quality) asked for help from her fellow LA team members, she was thrilled with the response. Here’s why: “Last week, in just a matter of two days, Team Rubicon gave an overwhelming response to a call for donations towards ‘Holidays for the Homeless,’ a cause organized by Janin Rimper, a [...]
January 18th, 2012
Mallory Portillo
the Rubicon Project has recently teamed up withBetterworks, an employee perks platform that gives its members access to great deals at various places around the Los Angeles and New York area, to add to the many ways we support and reward our team members. We’ve been testing out the platform and are very excited to [...]
November 22nd, 2011
Mallory Portillo
Rubicon’s LA HQ was on a mission to gain a solid “300 pounds” before Thanksgiving and is happy to report- we succeeded in doing so! We’re not talking about gaining poundage due to Grandma’s stuffing or a delicious deep fried
October 20th, 2011
Mallory Portillo
On October 16th 2011, 20 members of the Rubicon Project team participated in the 27th Annual AIDS Walk Los Angeles. The 10km walkathon benefited the AIDS Project Los Angeles (APLA) and over two dozen other local AIDS service organizations. Over the past 26 years, AIDS Walk LA has provided for life-sustaining food, medical and dental [...]
October 13th, 2011
Mallory Portillo
The clouds parted and the sun shined on the University of Southern California last week for their Fall 2011 Viterbi Engineering Career Expo. Along with over 75
September 29th, 2011
Mallory Portillo
M&M Networking Global Marketers recently highlighted the expansion to our EMEA (Europe, Middle East and Africa) team. We are happy to announce that we recently on boarded several new hires in response
September 15th, 2011
Courtney Chapman
Team members from the Rubicon Project are gearing up and getting their rescue pooches ready to walk the runaway at Best Friends Animal Society’s Strut Your Mutt event Saturday, September 24th. Thanks to QA Engineer and animal activist, Jack Hautzinger, the Rubicon Renegades will be raising funds and participating in this event for the first [...]
August 11th, 2011
Courtney Chapman
For tRP, silence is not golden. It is all about communication baby! One way we stay on top of what is going on in and out of the office is by creating a truly unique and informative internal newsletter each month created by the Rubicon Newsies. The Rubicon Newsies is a group of talented, creative [...]
November 16th, 2011
David Yoon
Rubicon showed strong leadership at this year’s IAB Ad Ops Summit in New York, with our very own Josh Wexler (SVP, Global Market Development) and Neal Richter (VP, Chief Scientist, Technology) spending time in the spotlight. Josh Wexler: The Age of Automation Neal Richter: What Barley (and Beer) Can Teach Us About RTB Jeremy Fain (VP, Client [...]
October 31st, 2011
Yelena
When we’re not coming up with new technologies at Rubicon, we’re usually figuring out ways to optimize our code to make it faster and more stable. And when we’re not optimizing code, we’re optimizing ourselves as programmers—finding ways to be better communicators, collaborators, and teachers to one another. One of the methods we use to [...]
October 24th, 2011
David Yoon
Tech marketing hyperbole usually conjures up images of limitless freedom. No boundaries! Infinite creativity, fueled by the online collective consciousness, all at your fingertips! The reality is that even when presented with endless possibilities, people tend to do the same things, in the same places. We gossip, share photos, or watch movies (a century-old medium). [...]
October 17th, 2011
Brad Rodriguez
When I first started working with the Interfaces team at Rubicon, we were primarily a front end oriented team. As such, we didn’t have too many scripts that needed to be run from the command line. The few we had weren’t well organized. As the team and code base grew, we began accumulating more and [...]
October 10th, 2011
Will Dudziak
Rubicon’s advertisement management platform, REVV, makes it easy for thousands of our customers to interact with our ad servers. Each of our customers use REVV in their own way, using different tools, accessing different resources, via different interfaces. To accommodate this diverse set of needs, we developed a single access control library (ACL) and accompanying [...]
October 3rd, 2011
Far Jantrakool
It’s difficult to maintain good structure when developing JavaScript. As our team grows so does our code base, becoming larger and more unwieldy. Code gets everywhere: the bottom of the template (tricky to debug), inline, in a giant script.js file (sound familiar?) or scattered across many different files which take long to load and are [...]
September 26th, 2011
Pieter de Zwart
Most tech blogs focus on solving difficult problems, or learning lessons from the unexpected, like outages. This post, however, is about foresight. Software engineers often don’t have time for foresight—they’re always building the next thing in the Product pipeline that will make more money/time/happiness, leaving little time to pursue forward-thinking endeavors that at first glance [...]
September 19th, 2011
Devan Fearman
One day at the Rubicon Project we looked up and realized that we have at least three web servers, and somehow we just can’t get rid of any of them. We’re using: Apache 2.2 for mod_rewrite and our mod_proxy_http_sla hack HAProxy as a proxy nginx as a cache This is ridiculous! But try as we [...]
September 14th, 2011
Pieter de Zwart
A while back we were lucky enough to stumble onto RabbitMQ, and foolhardy enough to start using it without really knowing how valuable it would be. As it turns out, RabbitMQ has paid off in spades. We couldn’t be happier using it for the vast majority of our inter-process (and inter-team) communication.
September 12th, 2011
Jonathan Tansavatdi
Ever wonder how PHP can have so many different data types for its variables? PHP is regarded as a loosely typed language, and variables can change their data type easily. In fact, PHP can have eight different types: integer numbers (stored as longs in c) floating point numbers (stored as doubles in c) strings (stored [...]
We have a saying at Rubicon:
“Communication makes or breaks relationships.”
As a company, we devote time and effort in making communication a priority – for our customers, partners and our team. Each blog features the voices of our team members, focusing on the topics they are most passionate about.
Our entries document the lessons we’re learning and perspectives on our industry. We hope you enjoy and as always, please feel free to give us feedback. We’d love to hear from you!
Copyright © 2012 The Rubicon Project, All rights reserved 1925 S. Bundy Drive, Los Angeles, CA 90025
