REVV for mobiletm
the Rubicon Project has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™.
RFM offers publishers a complete platform that includes mobile ad serving, campaign management and ad network optimization to match every mobile ad impression with the highest paying demand source. Through the REVV Marketplace, premium sales channel partners will now have access to unique mobile and display inventory in one place – helping maximize ad revenue.
Features:
- Campaign creation and creative trafficking across multiple platforms
- Real-time reporting
- Integration with all major third party mobile ad networks
- Auto-optimization based on multiple data points including eCPM, click thru rate, and fill rate
- Optimization by network, site, zone
- Inventory forecast available daily by site, country, carrier, handset
- Landing page creation
- Channel management
- Brand and ad quality protection
Interested in effectively monetizing your mobile ad inventory? Get Started!
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