therubiconproject.com blog

Opinion from a Rubicon Project Newbie

Posted on August 15th, 2008 by wevans

Hi all, I’m Whitney and I recently joined the publisher team and wanted to offer an inside peek from a Rubicon Project newbie.

So far it’s been a whirlwind of excitement. I was looking for a new challenge in life and I’ve definitely found the right place! This company has so much to offer and such valuable tools for the online world. Not only are we helping Publishers find the right home for advertising, but we’re taking on a new challenge and finding untapped ad space for the online world. How great is that?

I’m on the Publisher team and everyone here has been so helpful in teaching me the ins and outs of not only the online world, but also the ropes to working with a startup company. I am surrounded by some of the most brilliant minds and the team is really fun and excited to be working here.

Another thing that I find appealing about the company is the generosity to give back to the community. Once a quarter the whole company participates in a community service day, most recently it was for Habitat for Humanity.

And lastly, the perks! Not only are we covered with full benefits, but they provide all meals, gym membership, car washes and once a quarter have industry mixers to get to know the other players in the industry.

That’s all from me for now. Time to get back to work helping our publishers make some mad cash!

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Rubicon Experience

Posted on August 8th, 2008 by aroyer

I was first introduced to the Rubicon Project at the Entretech Entrepreneurship Awards in downtown LA on March 6th. Frank’s presentation was the best out of the 9 finalists, he showed off the Rubicon Project’s fancy user-interface complete with amazing graphs and tables, but most impressive was his statement that the Rubicon Project provides an average lift in revenue of 30-300%, a value proposition that is hard to beat. When the Rubicon Project was announced the winner in the startup category, the Rubicon table erupted with clapping and cheers, this made an impression on me that this was a fun and supportive place to work with a great group of people.

TechZulu and Andrew Warner Mix it Up with Frank

Posted on August 1st, 2008 by njordan

During our last In the Mix soiree we had the pleasure of hosting nearly 500 people in our new office home and the opportunity to be interviewed by TechZulu.com while they were on-site covering the event. We’d been talking for awhile about capturing an interview with Frank on camera so we grabbed a spot in our sound studio and went to town. Amazing to think there were at least 100 people right outside the interview booth alone. When they say sound proof…

Andrew Warner runs Mixergy, a popular event production company within the tech business community in SoCal, and conducted the interview.

The combination of Andrew’s excellent interview style and Frank’s answers makes for a fun video full of info about Rubicon, Frank’s experience and what’s so special about LA.

Below is the write-up from Andrew on TechZulu.com. Give it a read and a watch

Frank Addante: Force of Nature

Written by Andrew Warner

A venture capitalist recently asked me to help him find another Frank Addante, founder of The Rubicon Project. VCs love Frank because he’s bankable. He has a history of launching big Web successes, including L90, which went public and then was bought by DoubleClick in 2001. Plus he’s “a force of nature,” as Sumant Mandal of Clearstone described him to me. Most entrepreneurs seem to lose their edge after their first big success, but Frank’s always at his desk or out with clients or meeting new people.I can’t help VCs find another Frank, but I recently had a chance to sit down with him to learn how he got where he is. In this interview, Frank and I talk about his past 5 businesses and what he’s doing to make this one his biggest success yet.

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the Rubicon Project vs Userplane

Posted on July 31st, 2008 by jlee

Yesterday we had the opportunity to play a game of company vs company softball. The titans of Userplane were up for the challenge. The game overall was very cool to watch. Both teams played well, but I think we might have had a bit more practice than Userplane did :). I think one of the hi-lights of the game was the Rubicon Project Cheerleaders stomping and cheering for the home team.

Here are a few more images from our game.

you can see all of our photos at our Flicker.com page.

Thanks Userplane for being great sports. But seriously, we will take on any team, or company. If you think you are up to it, Please don’t hesitate to send us an email marketing@rubiconproject.com

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Hard work pays off!

Posted on July 28th, 2008 by mportillo

One of the ways the Rubicon Project sets itself apart is by the aggressive metrics and goals we set, not only for ourselves, but also our partners and customers. The hard work continues to pay off! For the third quarter in a row we’ve blown past our own aggressive benchmarks. Company growth has been amazing on several fronts; we bring on more heavy-hitting publishers every day, we are seeing rapid growth with our network partnerships, and continue to build out the Rubicon Project family by adding top-of-class industry players to our team. As a way to show our awesome, hard working employees how much they’re appreciated, we planned a company outing to the Dodger’s game last week in honor of knocking our second quarter goals “out of the park.” We boarded a charter bus, had an unbelievable suite, ate a few too many hot dogs, and had plenty to laugh about the next day. Check out the pics… go Dodgers!