We know 2010 is going to be the year of using data to reach audience. So as we wrap up 2009 and gear up for the new year, we wanted to introduce you to our Targeted Audience Program (TAP) with an announcement today followed by a webinar next week. Built on the REVV for publishers™ platform, TAP helps premium Web publishers and their sales channel partners make the most of high-quality audiences and expand their reach, build customized audiences and sell a new tier of ad products.
Online data providers have emerged in growing numbers to provide more perspective on users, but no single data company has complete view of audience. One company may recognize that a user comes from a particular geographic location; a different data provider knows the searcher is 29; a third may recognize the same user as a woman. But without technology to connect those disparate data points, publishers have not been able to effectively sell against their audience to advertisers.
JT Batson, EVP of Revenue and Global Development comments in today’s announcement: “Publishers, sales channels and brands alike benefit from efficiency of audience targeting as it results in higher rates and delivery of precisely the audiences that advertisers want to reach. As of this month, more than 10 percent of advertising dollars flowing through the Rubicon Project’s REVV Marketplace are spent exclusively on audience-targeted buys, compared to 5 percent at the start of Q409. The growth is a clear indication that our partners and their advertisers are satisfied, and benefiting from the ability to reach precisely targeted audience segments through the premium publishers who are leveraging our Targeted Audience Program.”
If you are interested in learning more about our Targeted Audience Program, please join our live webcast on Thursday, December 17 at 1pm PST/4pm EST. Register here.
