SAFETY • ACCURACY • TRUST

Certified Content & Audience

Each Rubicon Certified website is carefully screened, rated and classified using technology and human verification. We perform a technological analysis and data matching technique on every ad impression to verify source (e.g. geography). Our verification generates ratings and classifications for:

Safety Rating (i.e. Fail-Safe = G, Clean = PG, Edgy = R, No Adult, No Pirated Content)
Quality Rating
User Generated Content Rating (e.g. moderated, un-moderated)
Channel Classification
Language Classification
Site Type Classification (e.g. blog, portal, e-commerce, UGC)
Demography Verification (i.e. age, gender, ethnicity)
Geography Verification (i.e. country, state, DMA/city)
IAB Standard Ad Sizes Verification

Certified Placement & Targeting

Certified websites implement universal Rubicon Project ad tags. Universal tags eliminate the need for websites to traffic individual ad network tags, therefore protecting ad networks from any manual trafficking errors or technology targeting inconsistencies or limitations from websites. The Rubicon Project placement engine matches, targets and translates ad network tags to universal website tags ensuring proper placement by:

Size
Channel
Language
Geography
Demography
Frequency
Format (e.g. text, display)
Tag Format (i.e. IFrame, JavaScript)

Certified Tracking & Reporting

Universal tags direct every impression through the Rubicon Project’s system before they are redirected to ad networks. Along the way, impressions and payments are verified by the Rubicon Project to help resolve discrepancies and to ensure ad networks’ advertisers are reaching their intended audience and getting what they pay for. Detailed checks are performed for:

Impression Counts
Unique Visit Counts
Payments
Reconciliations (e.g. fraud adjustments)

Get the reach and performance that you want, without compromising your advertisers' brands – reach Rubicon Certified Inventory™ through Rubicon onDemand today!

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