HELLO, AD NETWORKS...
MEET YOUR NEW FRIEND!

You have the advertisers, we’ve got the inventory – it’s a match as good as chocolate and peanut butter.

Now let’s work together to get your campaigns running on that inventory ASAP.

Why work with the Rubicon Project? We provide ad networks and exchanges with access to new websites (a.k.a. more reach), allowing you to build deeper channels and provide higher conversions for your advertisers. Through our Rubicon Certified inventory program, we work with small and large publishers alike to ensure their sites for safety and carefully target inventory make it more intelligent – categorizing and “pre-qualifying” it using demographic, geographic and contextual information to ensure that the most relevant, meaningful sites are running your campaigns.

the Rubicon Project system uses smart matching technology to drive more inventory to the strengths of your network. Long story short, we bring you “smarter” sites that work best for you – meaning less work and more premium inventory.

Make Mad Cash...

• Access Certified, High-Value Inventory (Intelligent Traffic)
• Reach Thousands Of New Sites In One Place
• Gain Better Visibility Into Publisher Needs – Identify Opportunities And Market Gaps
• Retain The Best Quality Inventory (Reduced Churn!)
• Market Intelligence And Benchmarking

...and Do Less Work!

• Reduce Time Spent Gathering Inventory & Trafficking Tags
• Get What You Pay For: Ad Tags In The Right Place - Technology Matched
• Optimized Ad Placements Where You Are Most Likely To Generate Results
• Centralized Billing So You Don't Have To Manage Complex Billing Relationships With A Large Number Of Sites

How does it work?

It’s a pretty simple process powered by very sophisticated technology.

the Rubicon Project deciphers ad inventory from each of the thousands of sites in our system, and breaks it down into micro-segments based on geographic, demographic and contextual information. We use software and people-driven research to learn the strengths of your network. Then, we bring qualified inventory to you. Ideally, we work with you to setup targeted tags from your network that match various segments (by geography, demographic or context/topic). This makes the matching process more efficient and targeted, increasing performance.]

Can I use my own optimization technology?

Absolutely! If you already have technology that optimizes inventory (e.g. contextual mapping or behavioral targeting), bring it on! Our technologies compliment each other. You ultimately serve the ad. First, our system gets the ad impression from the publisher, analyzes it and then selects ad networks based on their strengths. Then, the ad impression is redirected to your system to serve the ad to the visitor. So, nothing changes, it’s just like working with any other publisher.

Is the Rubicon Project an ad network or exchange?

No, we’re neither a network nor an exchange because we don’t work directly with advertisers or agencies. That’s your business – you do it way better than we could! In fact, we regularly refer advertisers to our network partners. Contact our ad network alliances team networks@rubiconproject.com and we’ll work together to get the ball rolling.

What do I need to do to participate?

Not much. Setting up a relationship with Rubicon is like signing up a typical publisher in your network.

How do I get started?

Tell us about yourself. Click the link below and complete the simple form, or email our Ad Network Alliances team networks@rubiconproject.com and we’ll work together to get the ball rolling.