Business Information Search Engine Optimizes Ads And Automates Process
Los Angeles, CA February 19, 2008—the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, is helping ZoomInfo optimize the revenue from its unsold ad space on ZoomInfo.com. Using the Rubicon Project’s ad network optimization service, ZoomInfo has increased revenue and reclaimed 25% of the time previously spent managing ad network performance.
In 2007, ZoomInfo made the decision to build an internal advertising sales infrastructure to capitalize on a significant advertising opportunity. In order for that to be successful, ZoomInfo needed to ensure the right ad network optimization strategy was in place for its unsold ad space inventory. ZoomInfo chose the Rubicon Project to optimize its ad space, which yielded immediate benefits:
- Revenue eCPM increase of 20%;
- 15% improvement in fill rate of paid ads;
- Savings of 10-15 hours per week monitoring ad network inventory allocations and revenue.
“Our ad sales program started with pure text-link ads. Shortly after we developed our first ad network relationship, it was immediately evident how complex it is to manage multiple networks. Trying to do it manually yielded solid returns, but we knew we could improve them,” said Russell Glass, SVP and GM of ZoomInfo’s advertising products. “the Rubicon Project technology automated the optimization of our ad inventory so our key salesperson could focus on selling, not optimizing.”
the Rubicon Project’s web-based, self-serve solution gives any website the most complete access to the total available advertising market, offering websites:
- Smart matching™ technology to match every ad to the optimal money-making opportunity;
- A team of monetization specialists to better represent publisher ad space to ad networks;
- Exposing websites to new ad networks, driving new monetization opportunities;
- Centralized reporting and a monitoring dashboard, providing complete visibility;
- Expert, friendly customer support.
Like many companies, ZoomInfo’s ad network CPMs were impressive, but the team didn’t have the time or technology to take full advantage of all available market opportunities,” said Frank Addante, CEO and founder of the Rubicon Project. “Today, more advertiser dollars are being spread around to more places than ever before. It’s a world of chaos and confusion for websites and ad networks. We offer a unique solution of smart technology powered by a dedicated monetization team to harmonize the relationship between websites and ad networks; helping them both make more money with less effort.”
ZoomInfo Overview
ZoomInfo’s business information search engine is used to find in-depth information on industries, companies and business people. Last year, the company began offering free access to comprehensive profiles on nearly 4 million companies and as a result, site traffic skyrocketed to 5 million monthly unique visitors delivering an average of 30 million page views.
About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web’s most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.
$27 Billion was spent advertising online in 2007, yet it’s still too hard for websites to sell their ad space online. the Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they’ve always dreamed of. And, it’s free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.
