Customers of the Rubicon Project’s REVV for publishers™ Donate Site Impressions to Give Back this Holiday Season
LOS ANGELES – December 11, 2009 – the Rubicon Project, the Internet advertising infrastructure company, extends publishers’ corporate social responsibility efforts with Good Impressions, a charity program for customers to donate a portion of their site impressions to non-profit organizations through the REVV™ platform; early adopters of the program include Dictionary.com and Candystand.com.
“We’ve come to expect the Rubicon Project to do an outstanding job of managing and optimizing our display inventory, but we’re particularly thrilled that they’ve given Candystand.com the opportunity to become a digital agent of change,” said Scott Tannen, President of FuntankLLC/Candystand.com. “We feel great about serving not only our consumers, but also a global community in need through Good Impressions.”
the Rubicon Project has partnered with the World Food Program, the world’s largest humanitarian organization which works with 80 countries worldwide, for the inaugural run of Good Impressions – providing customers an opportunity to support a globally relevant cause.
“We organize employee community service days throughout the year with local charities that every single one of our employees join, and in the spirit of giving back we were looking for additional ways to connect with the global community, too. It seems only natural to leverage our platform and engage our premium web publishers, so many of whom are also committed to corporate social responsibility, to work together in benefiting a high-impact international organization. The World Food Program, as a part of the United Nations, is just that,” said Mallory Portillo, leader of Culture and Team Development for the Rubicon Project.
Donated impressions through the month of December will feature the World Food Program’s promotions for Shop Against Hunger and Gift of Hope, campaigns focused on raising funds for the organization during the holiday season.
“WFP is focused on leveraging the Web, and the people using the Web, in the fight against hunger. Given the Rubicon Project’s scale and technology, we were more than happy to work with a company that could leverage its massive online presence to do good this holiday season,” says Pierre Guillaume Wielezynski, Head of Web at the World Food Program. “From raising awareness to driving online donations and support that will help WFP feed more people, the Rubicon Project is enabling us to reach so many users around the world through the relationships they have built with web publishers—and we couldn’t be more excited or grateful to those publishers who have donated their ad space for our cause.”
The Good Impressions program will kick off its initial run through the 2009 holiday season; more than 7 million impressions have already been committed to the effort by Rubicon Project customers donating between 500,000 and one million impressions from their sites. Publishers interested in contributing ad inventory to Good Impressions should visit http://rubiconproject.com/good-impressions or contact goodimpressions@rubiconproject.com
