the Rubicon Project Launches 2009 Panel Series in NY, LA, SF First Event – “Winners & Losers 200

Why:

We're all tired of what-if's and what-might-be's. It's time to get down to business and focus on moving the online ad industry forward, even amidst a roiling economy. the Rubicon Project is lifting the veil - and taking off the gloves - to get to the heart of what lies ahead for the Internet ad business in 2009.

What:

• the Rubicon Panels promise to be an unmatched source of online advertising insight and thought leadership.
• Six events slated for 2009 in San Francisco, New York, and the Rubicon Project's hometown, Los Angeles.
• We've enlisted several of the best minds in the business to address what will work, and what won't, for the online advertising industry in the exciting but challenging year ahead.
• Speakers are fearless and opinionated leaders in their fields; moderators are journalists and analysts who cover the industry every day - and don't have time for b.s.

Inaugural Panel: Thursday, February 5th, NYC:

• Discussion Topic: Winners & Losers 2009 - Who Will be the Interactive Champions?
• Panelists include: Jim Spanfeller, Forbes.com; Tim Hanlon, ViVaKi; David Honig, Media6Degrees. Moderated by Brian Morrissey, AdWeek.
• 8:30-10:00 am
• Hosted at the Rubicon Project's just-opened New York office in Chelsea
• Chef-cooked to order breakfast is included

Who Will Attend:

• Publishers, Advertisers, Ad Networks, Media buyers, Agencies, Publishers

Current Schedule*:

February 5: NYC
March 11:SFO
May 6: LAX
July 22: LAX
September 16: SFO
November 17: NYC

*Subject to change. Check www.rubiconproject.com/current-events for most up-to-date schedule.

Contact:

For information about sponsorship, to suggest a panelist, or for any inquiry about this or future Rubicon Panels, contact panels@rubiconproject.com

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today - monetizing ad space that goes unsold (as much as 70 - 80 percent) across a fast-growing number of global ad networks - the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching^TM technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings,) optimizing more than 16 billion ads each month across 300+ ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching^TM technology drives revenue lift ranging from 30-300% for the Rubicon Project's customers.

Print Share This