Craig co-founded Verapass Marketing, a leading interactive direct response marketing company in January of 2002. He led the company's general operations, sales, business development and product development initiatives. Within 3 years, he grew Verapass from a self-funded start-up to a multi-million dollar, profitable, leading direct marketing company. The success of Verapass ultimately led to its acquisition by ValueClick (NASDAQ: VCLK).
Before starting Verapass, Craig served as VP of Product Development and Support for L90, Inc, a leading Internet marketing company. adMonitor, L90's technology division, was the Internet advertising and ad-serving platform for over 3,000 Internet properties and publishers. Craig ran the entire adMonitor organization and was responsible for engineering, product management, customer support, campaign management staff and licensing teams. He grew the technology organization from 4 people to 75+ in a 3 year period and was integral to L90 going public in 2000. Craig also led the eventual sale of L90's adMonitor technology to DoubleClick in 2001.
Before joining L90, Craig served as Manager of the Commercial Contracts Division for one of the world's largest corporations, Boeing Aircraft Company. At Boeing, Craig was responsible for negotiating Aircraft modification contracts with U.S. and international airlines and carriers.
Craig holds a B.A. in Business Economics from the University of California, Los Angeles and a M.B.A. from the University of Southern California. That combo makes for fun at game time, doesn't it?