Brand Protection Technology
Stop bad ads in their tracks. REVV™ leverages massive scale and influence and best of breed technology solutions to eliminate key risks to premium Website publishers: poor ad quality, competitive ads, channel conflict and slow ad network serving speed.
Features:
- Helix, the Ad Quality Management platform within REVV proactively stops inappropriate ads in their tracks
- VANTAGE 2.0, a real-time screening and tracking tool that measures revenue, traffic volume, performance and more for every ad optimized by REVV™ via your Web browser, puts ad quality control into publishers’ hands, enabling your team to report bad ads at any time
- Competitive ad filtering ensures your brand and your advertisers' – aren't compromised
- Ad network ad serving Speed Enforcement protects publishers from slow ads, pinging network servers more than 86,000 times a day from 18 cities to track and predict network performance, so your site will never be hung by slow ads and discrepancies are minimized. See current system status at any time.
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What this means for you:
- Ensure the user experience of visitors to your site is unaffected by bad or slow ads
- Support pricing by ensuring that bad ads, which offend premium advertisers and in turn devalue ad rates, don’t appear on your sites
- Ensure the ability for your sales team and channel partners to sell at rate card prices
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