The Rubicon Project Blog

  • REVV Selected Best Monetization Technology for a Publisher by Digiday

    April 27th, 2012

    Devan Fearman

    Last week our team had the privilege of accepting the prestigious Digiday 2011 ”Best Monetization Technology for A Publisher” Award. The Digiday Publishing Awards honor overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology. The awards were selected by an esteemed panel of judges including; leading media and marketing experts, journalists, industry insiders, marketers, publishers and technology visionaries. The judging [...]

  • We’ve Moved: Rubicon Project Takes Madison Ave.

    March 20th, 2012

    Devan Fearman

    We’ve Moved: Rubicon Project Takes Madison Ave!  As you’ve read, we’ve been making some significant new additions to our NY team over the last few months, including folks like Jeremy Fain and Jay Sears. As the team continues to expand, so does the need for more space. We’ve outgrown our office in Chelsea and today [...]

  • Video: Rubicon’s Network Operation Center in Action, 24/7

    April 9th, 2012

    Courtney Chapman

    Any company serious about its network and system health has a Network Operations Center (NOC), and now the Rubicon Project has taken that important step as well. With the launch of tRP NOC we now have the improved ability to supervise, monitor, and maintain our network for our publishers with increased visibility – 24/7. The [...]

  • Surfing, Pilates and Burgers. Oh My!

    February 23rd, 2012

    Courtney Chapman

    In an effort to reward our most important asset (our team members) the Rubicon Project has officially partnered with BetterWorks, an employee rewards platform based on local perks. Each month, we dish out funds for our team members to use within the platform. Coupled with the amazing amount of discounts negotiated at local businesses like [...]

  • On The List

    February 2nd, 2012

    Courtney Chapman

    Lead411, a go-to website for important industry data, has awarded the Rubicon Project as being one of the “Hottest Companies in Southern California”.  For this award, fast growing privately held companies throughout the Los Angeles, San Diego and Santa Barbara area with a focus in Software, Wireless, Internet, Hardware or Media Industry were up for [...]

  • Culture Matters: 2012

    January 26th, 2012

    Mallory Maske

    Culture Matters: 2012

  • The Gift That Keeps on Giving

    January 18th, 2012

    Saata Bangura

    When Saata Bangura (Manager, Demand Ad Quality) asked for help from her fellow LA team members, she was thrilled with the response. Here’s why: “Last week, in just a matter of two days, Team Rubicon gave an overwhelming response to a call for donations towards ‘Holidays for the Homeless,’ a cause organized by Janin Rimper, a [...]

  • Rubicon Teams Up With Betterworks

    January 18th, 2012

    Mallory Maske

    the Rubicon Project has recently teamed up with Betterworks, an employee perks platform that gives its members access to great deals at various places around the Los Angeles and New York area, to add to the many ways we support and reward our team members. We’ve been testing out the platform and are very excited [...]

  • Season of Giving

    November 22nd, 2011

    Mallory Maske

    Rubicon’s LA HQ was on a mission to gain a solid “300 pounds” before Thanksgiving and is happy to report- we succeeded in doing so! We’re not talking about gaining poundage due to Grandma’s stuffing or a delicious deep fried

  • Rubicon Walks For A Cause

    October 20th, 2011

    Mallory Maske

    On October 16th 2011, 20 members of the Rubicon Project team participated in the 27th Annual AIDS Walk Los Angeles. The 10km walkathon benefited the AIDS Project Los Angeles (APLA) and over two dozen other local AIDS service organizations. Over the past 26 years, AIDS Walk LA has provided for life-sustaining food, medical and dental [...]

  • Back to School

    October 13th, 2011

    Mallory Maske

    The clouds parted and the sun shined on the University of Southern California last week for their Fall 2011 Viterbi Engineering Career Expo. Along with over 75

  • Expanding In Numbers And Strength

    September 29th, 2011

    Mallory Maske

    M&M Networking Global Marketers recently highlighted the expansion to our EMEA (Europe, Middle East and Africa) team. We are happy to announce that we recently on boarded several new hires in response

  • Using Proportional Control for Better Pacing

    March 12th, 2012

    Mark McEachran

    With contributions from Dr. Neal Richter and Jonathan Zhuang. Pacing algorithms come in a few basic forms at the Rubicon Project. The most basic is one called “as fast as possible” which can hardly be shown to do anything that resembles pacing. The Pacing controller is supposed to spread out impressions served for a campaign [...]

  • AMQP PHP binding v1.0.0 released!

    March 8th, 2012

    Jonathan Tansavatdi

    We’re pleased to announce the release of the first stable version of our AMQP PHP binding. We’ve relied heavily on RabbitMQ to handle real-time message passing throughout our infrastructure stack, and have a policy of emitting a message for every individual piece of potentially actionable information while letting listeners zero in on information that they [...]

  • Syntactic Sugar

    October 31st, 2011

    Yelena Tsukerman

    When we’re not coming up with new technologies at Rubicon, we’re usually figuring out ways to optimize our code to make it faster and more stable. And when we’re not optimizing code, we’re optimizing ourselves as programmers—finding ways to be better communicators, collaborators, and teachers to one another. One of the methods we use to [...]

  • Thinking Inside the Box

    October 24th, 2011

    David Yoon

    Tech marketing hyperbole usually conjures up images of limitless freedom. No boundaries! Infinite creativity, fueled by the online collective consciousness, all  at your fingertips! The reality is that even when presented with endless possibilities, people tend to do the same things, in the same places. We gossip, share photos, or watch movies (a century-old medium). [...]

  • CLI with Zend Framework

    October 17th, 2011

    Brad Rodriguez

    When I first started working with the Interfaces team at Rubicon, we were primarily a front end oriented team. As such, we didn’t have too many scripts that needed to be run from the command line. The few we had weren’t well organized. As the team and code base grew, we began accumulating more and [...]

  • Rubicon’s Access Control Library

    October 10th, 2011

    Will Dudziak

    Rubicon’s advertisement management platform, REVV, makes it easy for thousands of our customers to interact with our ad servers. Each of our customers use REVV in their own way, using different tools, accessing different resources, via different interfaces. To accommodate this diverse set of needs, we developed a single access control library (ACL) and accompanying [...]

  • JavaScript MVC Part 1 – Steal.js

    October 3rd, 2011

    Far Jantrakool

    It’s difficult to maintain good structure when developing JavaScript. As our team grows so does our code base, becoming larger and more unwieldy. Code gets everywhere: the bottom of the template (tricky to debug), inline, in a giant script.js file (sound familiar?) or scattered across many different files which take long to load and are [...]

  • Track the change you want to see in the world

    September 26th, 2011

    Pieter de Zwart

    Most tech blogs focus on solving difficult problems, or learning lessons from the unexpected, like outages. This post, however, is about foresight. Software engineers often don’t have time for foresight—they’re always building the next thing in the Product pipeline that will make more money/time/happiness, leaving little time to pursue forward-thinking endeavors that at first glance [...]

  • WANTED: Single High-Volume Web Service Seeks Compatible Web Proxy

    September 19th, 2011

    Devan Fearman

    One day at the Rubicon Project we looked up and realized that we have at least three web servers, and somehow we just can’t get rid of any of them. We’re using: Apache 2.2 for mod_rewrite and our mod_proxy_http_sla hack HAProxy as a proxy nginx as a cache This is ridiculous! But try as we [...]

  • Advanced Messaging with RabbitMQ

    September 14th, 2011

    Pieter de Zwart

    A while back we were lucky enough to stumble onto RabbitMQ, and foolhardy enough to start using it without really knowing how valuable it would be. As it turns out, RabbitMQ has paid off in spades. We couldn’t be happier using it for the vast majority of our inter-process (and inter-team) communication.